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Explainer video

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Video marketing is booming for B2B industries, with 92% of marketers considering it crucial.

What is an explainer video? 

Ever watched a fun, short clip that made a super confusing topic feel like a breeze? Whether it’s an animated how-to video, a live-action tutorial, or a whiteboard product review, an explainer video is a short, focused video that breaks down a complex subject, service, or product into easily digestible information and is usually just a minute or two long. These videos employ a combination of narration, graphics, and often background music to capture and retain the viewer’s attention. They grab your attention, spill the beans on a complex subject, and before you know it, you’re left thinking, “Ah, got it!” The narrative usually follows a problem-solution structure, where a particular issue is identified, and the product or concept being explained is presented as a solution.

Video explainers are quick, catchy, and captivating and can completely change how your target audience interacts with your product or service. That’s the magic of explainer videos, and it’s why everyone is using them. 

How Businesses are Using Explainer Videos?

Marketing and Brand Awareness

One of the most common uses is for promotional activities. Companies integrate explainer videos into their marketing strategies to introduce new products or services, giving potential customers a quick and engaging overview. The success is evident in actual outcomes. Research from 2020 on the impact of video marketing strategies revealed that an impressive 84% of shoppers were swayed to purchase after watching an explainer video.

Onboarding and Training

Explainer videos are used in employee onboarding processes or training programs to simplify complex procedures, protocols, or guidelines, such as health and safety. They are more engaging than traditional text-based content, which aids in retention and understanding and makes starting a new job much less intimidating.

Customer Support

Video explainers are effective for answering Frequently Asked Questions (FAQs) or troubleshooting common problems. They offer a step-by-step guide for customers, addressing common hiccups and reducing the load on customer service.

Sales Pitches

Sales teams incorporate explainer videos into presentations or emails as a persuasive tool to better explain their value proposition to prospective clients. An engaging explainer video has a viewer retention rate of about 77%. This means that the majority of people who hit “play” are likely to stick around until the very end, making it a lot easier to convince them that your product or service is the way to go. 

Social Media Engagement

Due to their shareable nature, explainer videos are key to increasing brand visibility and engagement. Their viral potential makes them a popular choice for content marketing, so when creating an explainer video for social media, take into account the platform requirements, current trends, and what appeals to your target audience.

Fundraising and Investor Relations

For startups, selling someone your idea can be challenging and stressful. Explainer videos can simplify your business model when pitching to investors. These videos can articulate the company’s vision, product, and market opportunity in an easily understandable and engaging format.

Boost your SEO ranking

Placing an explainer video on your website’s landing page or product page can help reduce bounce rates and increase user engagement. Other than helping visitors to quickly understand what your company offers, the longer visitors are on your page, the higher search engines will rank your content. By keeping people on your website for two minutes or more, you are sending all the right signals. To take it a step further, make sure to use a compelling Call-To-Action to keep them interacting with your page. 

Educational content

Businesses also use this kind of videos to educate their clients on industry trends, products or services, or company updates. Educational AI videos are an easy way of keeping your clients in the loop and up to date.  

Video Explainers with Hour One 

Before AI video generators like Hour One, producing an explainer video, whether animated or live-action, was not cheap, to say the least. Traditional video explainers were a privilege only big brands or corporations with large budgets could allow themselves. Today, all that has changed. With AI video generators, video explainers can be accessed by businesses of all shapes and sizes. With Hour One, the only thing limiting your capability is your imagination. 

With over 100 AI presenters as real as human actors to choose from, a vast selection of customizable video templates, captivating effects, and the ability to tweak your content at any point in time, your options are endless. With its quick turnaround and high engagement potential, Hour One could be your go-to solution for effective and efficient explainer videos.

To learn more about Hour One and truly grasp generative AI’s essence, we recommend you explore it with our complimentary trial. Should you have any questions or want to share feedback, our team would be glad to hear from you.

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