Onboarding Video

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Video marketing is booming for B2B industries, with 92% of marketers considering it crucial.

An onboarding video is a specialized type of video content designed to introduce new employees to a company’s culture, policies, and procedures. Basically, it’s a welcoming tool that guides new hires through the initial stages of becoming part of an organization. 

These types of videos aim to streamline the onboarding process, making it more engaging and efficient than traditional text-based materials. It also helps to make the process customized to each new hire. By presenting information in a more personal way, onboarding videos help to ensure that new hires feel welcomed, informed, and prepared on their first day. 

How do Companies Use Onboarding Videos?

Great question. Although the truth is, it varies between companies, there are 5 main ways onboarding videos are typically used.

Let’s go over them quickly. 

  1. Company Culture Introduction: Videos that showcase the company’s values, mission, and ethos to instill a sense of belonging and purpose from day one.
  2. Role-Specific Training: Customized videos that provide job-specific guidance and expectations to help new employees understand their responsibilities and how their role fits into the broader company objectives.
  3. Policy and Procedure Overviews: Videos that outline important company policies, safety protocols, and procedural guidelines to ensure compliance and understanding.
  4. Benefits and Perks Information: Detailed explanations of employee benefits, perks, and how to avail them, ensuring new hires are aware of and can take full advantage of what is offered to them.
  5. Interactive Tours: Virtual tours of the office or facilities, giving remote or relocating employees a feel for their new working environment.

How It’s Done with Hour One

Hour One is an AI-powered video creation tool, that simplifies the production of onboarding videos and allows you to scale while creating personalized content. Our clients love our ease of use and hyper-realistic AI avatar presenters that move naturally. 

Hour One is designed as a plug-and-play system, to enable businesses to produce diverse and engaging videos without any training. Here’s the basic process to creating an onboarding video on Hour One.

  1. Script Preparation: Companies begin by drafting a script that encompasses all the necessary information they wish to convey in the onboarding video. This script is tailored to align with the company’s tone, values, and specific informational needs.
  1. Avatar Selection: Hour One offers a diverse range of AI avatars that can be chosen to represent the company in the video. These avatars can be customized to reflect the company’s brand image and diversity.
  1. Customization and Branding: The videos are further personalized with the company’s branding elements, such as logos, colors, and any specific imagery or messaging that reinforces the company’s identity.
  1. Production: Utilizing advanced AI and synthetic media technology, Hour One transforms the script into a dynamic onboarding video. This process includes the avatar narrating the script, making the content engaging and accessible.
  1. Integration: The final step involves integrating the onboarding video into the company’s HR platform or website, making it easily accessible to new hires as part of their induction process.

By employing Hour One’s innovative approach, companies can create compelling, informative, and engaging onboarding videos that not only save time and resources but also enhance the new employee experience. This modern take on onboarding ensures that every new hire feels valued and equipped with the knowledge they need to succeed from day one.

To learn more on how to use AI video for onboarding new employees check our Human Resource use cases or create your own onboarding today using our freemium account

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