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Educational Video

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Video marketing is booming for B2B industries, with 92% of marketers considering it crucial.

What is an educational video?

Imagine a world where learning is not confined to the four walls of a classroom but is as boundless as your internet connection. That’s where educational videos come in. Educational videos, aka eLearning videos, hold the potential to transform the conventional learning experience into something more flexible, engaging, and downright exciting.

Amidst a digital revolution, the eLearning market, expected to hit an impressive $320 billion by 2025, is a testament to the power of learning at the click of a button, making educational videos not just a tool, but a game-changer in the realm of digital education.

Education videos are versatile and adaptable. From snappy tutorials to in-depth eLearning courses, these videos are custom-built to captivate, educate, and inspire. They stand at the forefront of the eLearning industry’s astonishing 900% growth since 2000, proving their worth as a vital element for effective digital education.

Since the introduction of AI, creating educational videos can be done with less effort and maximum impact with AI video generators. The tools and features of platforms such as Hour One have changed the entire video production process, making it faster, more affordable, and less hair-pulling than traditional methods. No more endless scripting, filming, and editing nightmares. AI technology means you can focus on what truly matters – creating engaging content that learners enjoy and remember. It’s not just about delivering information; it’s about creating an enriching, interactive, and immersive learning journey. 

4 ways Businesses are Using Educational Videos 

Educational Webinars

Educational webinars are considered a staple in the world of business learning and development. They are online seminars that offer an interactive platform for imparting knowledge, sharing expertise, and discussing industry-specific topics. Businesses leverage these webinars to train employees, educate prospective customers or investors, introduce new concepts, and keep up with the latest trends and practices. 

Incorporating AI-generated educational videos into these webinars marks a significant advancement in how businesses approach learning, adding efficiency and brand customization to the webinar experience. They allow for the rapid production of high-quality, engaging content that can be tailored to the specific needs and learning styles of the audience. This technology streamlines the video creation process, significantly reducing the time and resources typically required for traditional video production. The application of life-like virtual avatar presenters makes these videos not only more engaging but also more interactive and enjoyable. As a result, businesses are able to deliver impactful educational webinars, enhancing the learning experience for their employees, clients, and stakeholders.

Product Training 

Product training videos have become an essential tool for businesses in educating their employees about new products or services. These videos serve as a comprehensive resource, detailing product features, benefits, and practical use cases. By utilizing these visual aids, businesses can ensure that their staff is well-equipped with the knowledge and understanding needed to effectively sell or support their products.

With AI-generated video content, training videos can be produced swiftly, allowing businesses to quickly update their training materials in line with new product launches or updates. This rapid production means employees have immediate access to the latest information, keeping them ahead of the curve. Additionally, AI enables a high degree of personalization and interactivity in the content, making the training more engaging and easier to digest. Employees can benefit from customized learning experiences that cater to different learning styles, allowing them to pause, rewind and go over all aspects of the product that need extra attention, ultimately leading to a better understanding of the product. This efficient and tailored approach not only saves time and resources but also significantly improves the effectiveness of product training initiatives.

Employee Onboarding

Employee onboarding is a critical process in any business, aimed at smoothly integrating new employees into the company’s environment. Onboarding videos have emerged as a highly effective tool in this process, offering a dynamic and engaging way to familiarize new hires with the company’s policies, procedures, and culture. These videos can encompass a range of topics, from workplace safety and HR policies to compliance requirements, providing a comprehensive introduction to the organizational ethos and operational norms.

The application of AI in creating these onboarding videos brings a transformative touch to the employee induction experience. AI-powered tools, such as deepfake features for voice cloning and face swap technology, such as Hour One’s “selfie twin”, offer unprecedented levels of personalization. Imagine an onboarding video where the CEO appears, through AI, to personally welcome new employees to the team. This not only adds a personal touch but also strengthens the connection between new hires and the company leadership. These advanced AI features make the onboarding experience more engaging and memorable, fostering a sense of belonging and alignment with the company’s values from day one. 

Educational videos for Social Media

Educational videos on social media platforms offer businesses a direct and effective means to inform and engage their target audience. Whether it’s explaining a new product, highlighting recent innovations in a specific industry,  or a brief step-by-step how-to, social media educational videos provide a quick and accessible method to communicate complex ideas and demonstrations to a diverse audience.

One of the key advantages of AI in producing these videos is the ease of editing and production that aligns with your selected platform, requiring no prior experience. AI-powered tools have democratized the video production process, enabling even those with minimal technical skills to create high-quality, engaging content. Furthermore, AI brings an additional strategic edge with features like Hour One’s GTP-powered “script wizard,” which assists in finding and incorporating search engine optimization (SEO) keywords into the video script, as well as its title and description. This functionality is crucial for enhancing the visibility of the video on platforms like Google. 

Educational Videos with Hour One

Finding the right learning and development strategy can often feel like a tightrope walk, where maintaining engagement alongside the monotony of listing product features or company guidelines isn’t an easy task. However, with the rise of AI video generation technologies like Hour One, innovative educational videos not only enhance employee and customer engagement but also bring a time-efficient and budget-friendly solution to content creation. With no need for advanced video editing or production skills, they represent a seamless, accessible approach for businesses of all sizes.

With educational videos, viewers have the freedom to control their learning, allowing them to absorb information at their own pace. This autonomy breaks down cognitive barriers, ensuring the audience remains engaged and comprehends the material more effectively. As a result, AI-generated videos not only provide a clearer visual representation of the subject but also foster a deeper understanding of the brand and its offerings. This shift in learning and development strategies promises a more connected and informed experience for all involved.

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