Need new marketing ideas? While video marketing is an effective way to promote your brand, it can be challenging to come up with new ideas on your own.
For the fourth year in a row, marketers have ranked video as the most effective media format to reach audiences with the best ROI, making marketing videos an indispensable tool for businesses looking to thrive in the digital age. From engaging product demonstrations to compelling brand stories, videos have the unique ability to convey messages in a way that resonates deeply with consumers.
However, for many businesses, the prospect of creating high-quality marketing videos can be a daunting and resource-intensive task. However, this has changed and now, thanks to AI, video is a tool that is available to everyone, simplifying and streamlining video creation like never before. It’s a game-changer for marketers, allowing them to tap into the immense potential of video marketing with greater ease and efficiency.
In this article, we’ll explore eight brilliant marketing video ideas that can be effortlessly brought to life with the help of AI. From personalized customer testimonials to dynamic product explainers, we’ll delve into how AI empowers businesses to create engaging and impactful marketing videos, boosting their brand presence and driving success.
Why Marketing Videos Matter
Marketing videos are taking the digital world by storm, becoming a game-changer in connecting companies with their audiences. Nowadays, people show a strong preference for video content. According to Sprout Social, half of social media users prefer video over other types of content. A significant 91% are keen on seeing more videos from brands in 2023, marking an increase from 88% in 2022.
The move towards video is also yielding tangible results. Social media platforms are now prioritizing video content. About half of consumers seek product videos before making a purchase, and 85% are more likely to buy post-demo, proving video is a big conversion driver.
Brands are also witnessing enhanced product understanding. As many as 97% of marketers noted that video clarifies products to customers. It notably boosts message retention, with audiences retaining 95% of the video content versus 10% of text.
Video content is also making waves in SEO, featuring in 70% of the top 100 Google search results, thus making marketing campaigns more discoverable. The inclusion of the word “video” in email subjects has been shown to up open rates by 19%, clickthrough rates by 65%, and reduce unsubscribes by 26%.
So, as the statistics speak for themselves, video marketing should be an inherent part of you marketing strategy if it isn’t already.
The Power of AI in Video Creation
The incorporation of AI technologies in video creation is a game-changer, greatly impacting the production process by making it more cost-effective and time-efficient. Platforms like Hour One are at the forefront, providing AI-driven tools that enable marketing teams of any size to produce videos seamlessly. without compromising on professional standards.
Tools like CHATGPT assist in the initial stages of developing a story, concept, and script. Notably, Hour One’s “script wizard” powered by GPT-3 technology streamlines scriptwriting and enhances content quality.
The script-to-video feature enables businesses to turn written content into visual narratives, bridging the gap between text and visual storytelling. Instead of hiring human presenters, life-like virtual presenters can be utilized, with customizable tones, accents, appearances, and dialect, enhancing audience engagement and action. Beyond production, the benefits extend to post-production, as businesses can seamlessly update, edit and adjust content without the need for additional shootings or editing costs.
Hour One is a prime example of how AI democratizes video production. This level of automation allows creators to focus more on the creative aspects, reducing costs, simplifying the production process, and conserving valuable time and resources.
With these being only a select few of the benefits of AI video generation, here are some marketing video ideas that you can easily create with the help of AI.
Marketing video ideas to easily create
Product Videos
Playing a crucial role in brand perception, 84% of customers report being swayed to purchase solely based on a brand’s product video. An effective product video presents the viewer with the features, benefits, and operational aspects of a product in an engaging manner. Typically, a product video presentation shows the key attributes, with an average of 10 to 15 slides and a maximum of two minutes to maintain viewer attention. The video should begin with a captivating introduction, followed by a display of the product, its features, benefits, and a brief demonstration of its operation, concluding with a compelling call to action.
The use of AI can significantly enhance the effectiveness of product showcase videos. For instance, you can create professional-grade videos demonstrating your products and their benefits using a wide range of virtual presenters and voices to exhibit the product features in a more engaging and personalized way. Through leveraging AI, businesses can not only streamline the creation of product videos but also significantly elevate their quality and impact.
Social Media Teasers
Social Media Teasers are designed to ignite curiosity and excitement about a product or event. Considered to be a promotional video, typically, a teaser should be brief, with a duration of 15 to 30 seconds, and comprise around 5 to 10 slides to maintain viewer engagement. These teaser videos should present the essence of the product, including a glimpse of what’s to come, without revealing too much.
AI can be instrumental in crafting effective teasers on a low budget and a short deadline. With easy-to-use tools, engaging templates, and life-like virtual presenters, you can grab your audience’s interest with fun and vibrant visuals and graphics. With Tools such as Hour One’s script wizard, you can create intriguing scrips that hit the needle on the head while saving time and maximizing impact.
Customer Testimonial Videos
Customer testimonials are critical in building trust and showcasing the real-world benefits of a product. Recommended to contain 10 to 15 slides and lasting around 1 to 2 minutes, they should cover the customer’s experiences, opinions, and the product’s impact on their lives or businesses.
With AI video generators, textual testimonials can be seamlessly converted into compelling video content. With customizable templates, brands can upload written testimonials and produce branded videos, bringing the text to life. With AI-script generation tools, you can improve the written text, making it more engaging and relatable, enhancing credibility, and potentially driving more conversions. Turning textual customer testimonials into video content can authenticate and promote product efficacy in an engaging and impactful way.
Explainer Videos
Explainer videos, often animated and with a voiceover, serve as a valuable tool to present complex concepts, showcase products, clarify complex solutions, and effectively educate audiences. Also referred to as how-to videos or instructional videos, explainer videos enable audiences to grasp the essence and value of your business with much more ease than textual articles. They are often placed on a company’s homepage or main landing pages to give the audience a deep understanding of the product’s value proposition.
Utilizing AI can significantly enhance the quality and effectiveness of explainer videos. Tools like customizable templates, text-to-video, and script assistant tools can streamline the content creation process, ensuring a clear and coherent narrative that can come to life in branded video. Additionally, virtual presenters, capable of communicating in multiple languages and accents, can drastically enhance the accessibility and global reach of explainer videos. These life-like characters can deliver the message in a relatable, personal, and understandable manner, making complex concepts more digestible.
Brand Videos
Brand videos, also termed company culture videos, illuminate a company’s ethos, serving dual purposes: marketing the brand holistically and attracting attention to the brand from a non-promotional approach. These videos can encompass “meet the team” segments, behind-the-scenes glimpses of brand culture, or overview videos that underline the brand’s mission, values, and key offerings. To maintain audience engagement, these videos should be limited to a maximum of two minutes.
AI holds the potential to create compelling brand stories without sacrificing professional standards. Features like voice cloning allow for employee voices to be incorporated, adding a personal touch. Similarly, Hour One’s Selfie Virtual Twin feature enables employees to create their own virtual counterparts, adding a personal dimension to the brand narrative. The ability to edit videos even once complete further simplifies the process of updating video content, whether introducing new employees, amending company information, or refreshing the brand identity, reflecting the dynamic and evolving culture of many businesses.
Transform Your Video Marketing with Hour One's AI Tool
Now that you know which marketing ideas can benefit your brand, harness the transformative power of AI in redefining your video marketing strategy.
In a digital age where video content reigns supreme, platforms like Hour One are revolutionizing how businesses create compelling, engaging videos. From captivating product videos to authentic customer testimonials, AI simplifies the process, making high-quality video production accessible to all.
The many features, like text-to-video, language options, script assistant tools, branded templates, and virtual presenters, make it easy to create personalized, memorable, and impactful narratives without experience in video creation.
As you aim to elevate your brand’s digital presence, leveraging AI in video creation is no longer a futuristic notion but a present-day reality. To see for yourself how you can raise the bar for your brand’s marketing, try Hour One’s free trial or get in touch with our team to find out how.
