How much time do you spend drafting carefully composed emails that most prospects barely read? If you’re like most sales professionals, probably a lot. The problem with these sales pitches is that they require your prospects to invest significant effort to read.
Creating engaging reading material is tough nowadays, so why not use a different medium to make your sales pitch stand out? Video is the medium of choice when it comes to consuming information. Why not use it for sales pitches?
What is a video sales letter?
A video sales letter is a sales pitch delivered via video. The purpose of a video sales letter is to encourage prospects to take a specific action or convert into customers. It should be engaging, persuasive, and convey confidence.
A video sales letter is different than the marketing videos that your organization might already be making. Marketing videos introduce prospects to your brand and create familiarity with your product or service. A video sales letter might come later in your sales workflow. video sales letters should be sent to prospects as the last bit of encouragement to help them convert.
Here are the top reasons you should use video sales letters:
- Improve information retention: Studies show that people retain more information from videos than from text.
- Provide more information in less time: Visuals can convey messages quicker than text. A picture is worth 1,000 words, right?
- Analyze viewer behavior: With videos, you can analyze viewer behavior that can help you improve your pitch. With emails, you might never know where prospects fall off your script.
- Personalize your message: Video is always more personal than text. You can better connect with prospects when they can see and hear your message.
The role of AI in video sales letters
If you think that creating video sales letters requires a ton of time, equipment, and resources, think again. With generative artificial intelligence (Gen AI), you can create personalized video sales letters easily from your computer. It might even take less time than those text pitches that hardly anyone reads.
AI can be a secret weapon to help you make the most engaging and effective video sales letters. Here are a few ways to use AI in your video sales letters:
- Brainstorm ideas: Ever fallen victim to blank page syndrome? Sometimes when you need to get your creativity flowing, AI can help you generate ideas that will inspire. Use AI to help you develop your video premise or theme. Or maybe AI can help you figure out your video messaging.
- Write your script: AI is a great tool to help you write your script. With AI, you can develop a script from a template, website, or even a list of ideas. Let AI write the first draft and then you can edit and refine.
- Edit your video: AI can edit your entire video for you. There are tons of tools available, such as Hour One that can add visuals, narrate the script, and string together scenes for a coherent and personalized video.
- Analyze success: AI can analyze viewer behavior, trends, and other data against conversion so you will know what elements of your video worked. AI can also make suggestions to help you improve your videos and increase your closing rate.
How to create a video sales letter script with AI
Your script is key when it comes to video sales letters. It might follow the same format as the written pitches you’ve already been using, but it will be tailored for audio and video.
AI can optimize your script video engagement. If you already have a written pitch that has been successful for you, you could input it into a gen AI tool to convert it into a video script. The messaging that you’ve probably spent significant time perfecting will be transferred to your video and optimized for narration.
If you’re starting your script from scratch, AI can help. Many AI tools have script templates available that you can use and customize or you can brainstorm the messages you want in your video. Once you’ve brainstormed, you can use AI to turn your talking points into a story that will serve as your script. With AI, you can control the tone and ensure it aligns with your brand.
Be sure to keep your script concise, structured, and personal.
Video Sales Letter Examples and Best Practices
You want to make sure your video sales letters convert. Here are some best practices and examples of what you can do to ensure your videos are optimized for results.
- Hook your audience: You have less than 30 seconds to engage your audience. If you don’t hook them at the beginning of the video, they are likely to lose interest and drop off before getting to the end of your video. A few examples of how to hook your audience are:
- Share a startling statistic
- Ask a question
- Identify their pain point
- Share a value
- Show your solution: Your video should showcase your solution in a way that the viewer can imagine how it will benefit them. You could show your typical customer using the product or service or you can talk about the impact it has on customers.
- Call-to-action: This is the most important item to ensure conversion. You need a clear call to action so the viewer knows what to do next. You could tell them how to purchase, offer a deal, or provide an easy way to get in touch.
- Personalize: No one likes receiving a generic sales letter and the same goes with videos. The best video sales letter examples are personalized, both the content and the delivery method. When viewers see something that speaks to their needs, they will be more likely to respond to your call to action.
Finalizing and Distributing Your AI-Generated Video Sales Letter
Once you’ve developed your script and are ready to finalize your AI-generated video sales letter, you need to choose an AI video generation platform. Hour One is a robust platform that can bring your script to life. With more than 100 avatars and 200 voices and languages, Hour One can turn your script into a personal narration that will speak to your audience.
Hour One can also help you create the visuals to support your script. You can use a template, or upload images, videos, and presentations that Hour One will automatically edit according to the script. You can edit to personalize and add your branding.
Once your video is ready, distribute it to your almost-ready-to-purchase prospects. You might embed the video into an email or landing page, or share a link to it. You’ll have to determine which distribution method works best for your customers.
Ready to close more sales?
That’s a silly question, isn’t it? The bottom line is that video sales letters lead to better closing rates and if you want to sell in this day and age, you better jump on the bandwagon.
Hour One is a video sales letter AI software that can help you create studio-quality video sales letters proven to convert. Start your free trial and we’ll see you in the big leagues.
