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Defiance Media enjoyed a whopping 98% cost-savings thanks to Hour One,

The first digital video-first network,
DeFiance Media provides 24-hour broadcast coverage of decentralized culture, finance, and tech

2,6k

AI videos generated

98%

cost-savings

1

completely customized virtual newsroom

Industry

  • E-learning, Learning & Development, News

Custom Assets

  • Custom Assets
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The Challenge

1

DeFiance needed a newscaster to deliver daily news, every day of the week – an impossible undertaking when using real human talent, from a resource, timing and cost perspective.

The Solution

2

Hour One cast a virtual news anchor to deliver a news story every day of the week, all year round. Simply by entering text into Hour One’s Reals platform, videos are generated in minutes and ready to deploy across DeFiance’s TV and video network.

The Results

3

DeFiance now delivers next-level, digital human-led technology news coverage 24 hours a day, 7 days a week to keep its worldwide audiences highly engaged and connected all at a fraction of the cost of traditional video.

The company generated 2,600 AI videos through an automated process, around the clock, producing the highest volume of anchor-led news in history. At the same time, without the need to hire live anchors and crew, or hire a news studio, DeFiance Media saw an unprecedented savings of 98%. 

Moreover, the company created a fully-custom 3D virtual newsroom based on DeFiance’s brand and vision for the future of news. This increased its flexibility in scene creation.
With Hour One’s AI avatar technology, we’re able to generate premium video from text, automatically and affordably, allowing us to keep pace with our audiences need for rapid reporting.
Marc Scarpa, Founder & CEO

Maximize your results with minimum effort.
See how Hour One can help.

Book a demo

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Product

Company

Legal

Security

Enterprise-grade security

SOC 2 Type II

ISO 27001

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Single Sign-On [SSO]

Dedicated security team

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Copyright © 2024 Hour One. All rights reserved.

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Matthew

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Mark

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Jessie

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Elizabeth

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Elizabeth

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Marvin

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Josef

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Joseph

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Emily

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Brianna

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