DeFiance needed a newscaster to deliver daily news, every day of the week – an impossible undertaking when using real human talent, from a resource, timing and cost perspective.
Hour One cast a virtual news anchor to deliver a news story every day of the week, all year round. Simply by entering text into Hour One’s Reals platform, videos are generated in minutes and ready to deploy across DeFiance’s TV and video network.
DeFiance now delivers next-level, digital human-led technology news coverage 24 hours a day, 7 days a week to keep its worldwide audiences highly engaged and connected all at a fraction of the cost of traditional video.
The company generated 2,600 AI videos through an automated process, around the clock, producing the highest volume of anchor-led news in history. At the same time, without the need to hire live anchors and crew, or hire a news studio, DeFiance Media saw an unprecedented savings of 98%.
Moreover, the company created a fully-custom 3D virtual newsroom based on DeFiance’s brand and vision for the future of news. This increased its flexibility in scene creation.