Berlitz was founded over 150 years ago and is well-established as the world’s premier provider of language training and cross-cultural services. The company offers a range of language and culture courses for adults, kids, teens, and businesses training courses.
Berlitz needed to digitize their instructor-led methodology. Berlitz methodology and brand are based on delivering the best outcomes for students serious about fluency, which requires a very human centric experience. Its digital experiences had to replicate the classroom experience.
The company’s current method of filming instructors using traditional video production proved to be very costly, in both time and money. The video production was not efficient and couldn’t be scaled properly to meet the company’s growing needs.
Berlitz converted itself to a state-of-the-art virtual video production company Hour One’s AI. Using Hour One, Berlitz created eight virtual human instructors. It was then able to convert text to instructor-led video, achieving rapid scale while preserving the human instructor experience.
This enabled Berlitz to extend its reach into new markets, and be more accessible to students, removing barriers of location and affordability.