In the ever-evolving digital world, explainer videos have emerged as powerful tools for businesses to effectively communicate the value of their products and services. With Software as a Service (SaaS), businesses can easily distribute applications and make them available to users over the Internet. However, SaaS brand owners experience various problems, including difficulty acquiring customers. Explainer videos help solve this problem by offering a marketing tool that appeals to large audiences.
With the emergence of Artificial intelligence (AI), the production of explainer videos has significantly transformed, marking the beginning of an era of efficiency and creativity. AI can automate the explainer video production process. These videos play a key role in the customer’s journey as they influence purchasing decisions by simplifying concepts and demonstrating use cases in a short and engaging format.
Challenges Faced by SaaS Brands
SaaS has witnessed unrivaled growth and transformation. SaaS was first introduced in the 1960s but has seen widespread adoption with the introduction of cloud computing. The SaaS industry has a 7.89% growth rate and is expected to have a market volume of $344 billion by 2027. However, SaaS companies lose thousands of dollars by inadequately marketing their SaaS products to the intended target market. The main challenges faced by SaaS brands include the following:
- Difficulty in acquiring customers
- Inability to provide a smooth user experience/onboarding
- Inefficiencies in educating customers about their complex products
- Inability to train employees on the process of operating software
- Failing to convert online visitors into customers on the product landing page
The Rise of AI-Generated Content in the SaaS Industry
In the SaaS industry, the competition is fierce, and differentiating the advantages of your products over the rest is paramount. AI-generated content has stepped in as a game changer to solve this challenge. AI-generated content enables SaaS companies to showcase their products and services using high-quality explainer videos that require minimal resources.
AI has revolutionized video content creation by automating aspects of the production process. The technology involved leverages machine learning algorithms to analyze images, texts, and other forms of input data. Consequently, it generates compelling visuals and narratives that effectively communicate complex concepts regarding your business straightforwardly and engagingly.
Companies can use AI-generated content to communicate their product’s value proposition. These videos break down a product’s benefits, features, and use cases in an easy-to-understand format, establishing a connection with potential customers. As a result, SaaS companies can accelerate their marketing efforts and reach broader audiences.
AI’s Role in Enhancing Explainer Video Production for SaaS
AI provides the capacity to streamline the video production process by automating animation, scriptwriting, and voiceover. The video production process is speedy and cost-effective. The accelerated video production timeline enables companies to keep up with the rapid digital landscape while taking advantage of emerging market opportunities.
Companies can customize their explainer videos to specific audiences and regions using the power of AI. Customized explainer videos easily resonate with potential clients and drive engagement. AI algorithms analyze user behavior and preferences data, thereby personalizing the video content. Delivering personalized videos increases effectiveness and impact.
The impact of AI explainer video production includes the following:
- Greater scalability
- Faster production timelines
- Lower production costs
- Video optimization based on feedback
Top Explainer Videos
Many companies have implemented explainer video production to showcase their products effectively. The most notable explainer videos include the following:
- Dropbox: Dropbox introduced an iconic AI-generated explainer video that explained the cloud storage concept in a simple and relatable way. The video combined animation and narration to show how users could access and share their files from anywhere worldwide.
- Netflix: Netflix used an AI-generated explainer video to showcase its platform’s vast library of content. It combined trailers, user testimonials, and behind-the-scenes footage to showcase the quality and diversity of its offerings.
- HubSpot: Hubspot implemented AI-generated explainer videos adapted to the viewer’s behavior and preferences. The videos provided a customized experience for each viewer based on their interactions and interests.
- Salesforce: Salesforce utilized an AI-generated explainer video to demonstrate its cloud-based CRM software clearly and concisely. The video illustrated how businesses could utilize its platform to manage customer relationships, streamline sales, and drive growth.
- Wistia: Wistia used an AI-generated explainer video to present a personalized message to its users. It demonstrated the platform’s features while delivering a personalized experience to each viewer.
How SaaS Brands Can Benefit from AI Explainer Videos
Let’s take a quick look into how AI-generated explainer videos can help your SaaS business reach its target audience effectively:
- Using Videos for User Education: With the help of SaaS explainer videos, marketers can educate users on products in an appealing and informative manner.
- Simplifying Complex Concepts: Explainer videos utilize straightforward language, illustrative graphics, and relatable metaphors to explain technical concepts to non-technical audiences.
- Boosting Conversion Rates: Using visual and auditory stimuli increases the chances of an engaged viewer to take the desired action. Studies show that embedding relevant video content on landing pages increases the conversion rate by up to 86%.
- Enhancing the User’s Onboarding Experience: Explainer videos provide a hassle-free onboarding experience to new customers for products with complex navigational dashboards.
Best Practices for Creating Effective Explainer Videos
To ensure effectiveness when crafting an explainer video, consider the following proven strategies:
- Present the Benefits Early: Ensure that you hook your audience from the beginning by presenting the core benefits of your product. Use concise messaging and attention-grabbing visuals.
- Focus on Storytelling: Craft a relatable narrative that highlights the unique value proposition of the product or service.
- Pay Attention to Visual Aesthetics: Provide concise animations and graphics to enhance understanding and promote engagement.
- Keep it Concise: Human attention spans are now shorter than ever. As a result, keep your video concise to deliver the message without losing your viewer’s interest.
- Distribute Across Multiple Channels: You should optimize the video for distribution across multiple channels such as social media, email campaigns, and websites.
- Measure and Iterate: After launching your video, closely monitor its performance to track user behavior, engagement, and conversion rates. Refine the video based on the insights for continuous improvement.
Limitations and Considerations of AI-Generated Content
While the AI explainer videos present numerous benefits, they also contain some limitations and considerations. Some limitations include the following:
- Over-reliance on Automation: Over-reliance on automation can lead to generic video content that lacks originality and creativity.
- Ethical Concerns: There may be ethical concerns regarding the use of AI in video content creation, especially regarding algorithmic bias and users’ data privacy.
- Aligning with the Brand Identity: AI-generated content may not align with the brand’s identity, creating the need for human intervention and careful oversight.
It is essential to balance the efficiency of AI video content generation with human expertise and creativity to produce quality explainer videos that resonate with the target audiences.
About the author
Johnny Page is an expert in scaling SaaS businesses, emphasizing innovative
strategies and customer success. With a career marked by transformative leadership at
Silvertrac and Trackforce Valiant, Johnny’s commitment to reshaping how companies
thrive in the competitive SaaS landscape is evident. From his early days at Bomar
Security to becoming Chief Revenue Officer at SaaS Academy, he has consistently
made an indelible mark, harmonizing post-merger integrations, enhancing customer
experiences, and driving significant revenue growth.
