Videos are an effective way for businesses to connect with B2B clients. It offers an engaging and visually stimulating way to present a brand or product compared to other marketing options, which is why video marketing is on the rise for B2B industries.
Explainer videos give businesses an opportunity to describe a product in more detail, going into its features and benefits, which can help preemptively address questions or concerns a viewer has. Additionally, as a usually short type of video, it’s a great way to get your message across quickly, making it suitable for busy professionals.
To give you a better overview of how using explainer videos can help bolster your B2B marketing strategy, we’ll cover some of its benefits. Then, we’ll show you how you can get started on making your own using AI video generators.
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Video marketing is booming for B2B industries, with 92% of marketers considering it crucial.
Exploring the Benefits of B2B Explainer Videos
According to Wyzwol’s 2023 Video Marketing Statistics report, 96% of people have watched explainer videos to learn more about a product or service. As one of the most popular types of marketing videos, it’s important to be aware of its benefits to understand how explainer videos can improve your B2B strategy.
Increase Brand Awareness
As content that’s typically short and to the point, explainer videos have the power to quickly introduce your brand and its products to a wide audience. This is helpful when you’re trying to make new business connections or quickly show a potential client the highlights of your service.
Boost Conversion Rates
When it comes to sales, seeing is believing. Sites that include videos have almost twice as high of a conversion rate as sites that don’t, 4.8% compared to 2.9%. Videos have a more persuasive power and can convince potential customers to convert.
Educate Potential Customers
Explainer videos break down complex topics in a simple and engaging way. If you have a product with tons of features, showcasing how it works in a video can make it easier to digest. Here’s how CRM platform, Pipedrive, successfully used an explainer video to demonstrate how its product works and what it’s used for in a visually appealing way.
Improve Your Brand’s Image
A whopping 88% of B2B marketers believe that high-quality videos can contribute to a better overall brand image. Explainer videos help differentiate your brand as an industry leader and establish it as an authority, creating a deeper sense of trust between you and your clients.
Maximize SEO Potential
When adding optimized keywords to a video and its description, you can help boost your site’s SEO ranking. Explainer videos provide an opportunity to attract new leads and clients that are searching for relevant terms.
Creating Explainer Videos using AI Video Generator
AI video generators are a new technology that allows users to create videos on their own through natural language processing (NLP). By describing what you want in a video, a generator can create a complete product in real time using AI-based tools. When used in marketing, this translates into quick, low-cost videos that don’t skimp on quality.
Aside from drastically cutting down on production costs, AI video generators enable marketers to create videos a lot quicker, helping them capture potential customers quickly by producing videos at a faster rate. They’re also scalable and highly customizable, making it easy to tailor them to different audiences or platforms.
On the flip side, marketers need to be mindful of using AI video generators when it comes to B2B content. With AI, you can be limited to the pre-defined capabilities of a specific generator. Additionally, sometimes AI-generated videos can feel generic. That said, when paired with your own unique content like voiceovers, clips of a product, or other original visuals, you can ensure that your videos are creative, engaging, and successful at getting your messaging across.
Become the Best in your Industry
AI video generators revolutionize explainer video production, offering cost-effective and quick solutions. Pairing them with unique content ensures creativity, engagement, and successful messaging.
Integrating AI Video Generators into Your B2B Marketing Strategy
Before you jump straight into using AI videos in your marketing strategy, there are a few guidelines to keep in mind so that they blend seamlessly into your existing video marketing strategy.
- Be sure to incorporate emotion. AI videos aren’t the best at adding emotional elements. You know your audience best, so be sure to add emotional elements to better connect with your audience such as case studies or success stories.
- Don’t dismiss your own creativity. AI should be used to boost your creativity, not replace it. Get creative with AI videos by using other original visuals such as graphics, overlays, and animations to help enhance the video.
- Test your AI videos. Use A/B testing to compare results and reactions from different AI videos. Create two styles of an explainer video using AI with different elements in each like avatars, voiceovers, or text to see what performs better.
- Integrate AI videos in different areas of your marketing. Explainer videos can be adapted to fit other formats. Videos made for your website can be adapted for social media, a newsletter, or a case study so that you can make the most of your content.
AI Videos With Hour One
Getting started with Hour One’s AI video generator is simple. You can create presenter-led videos based on a prompt in just a few minutes.
Hour One’s video generator, called Reals, lets you select a template, video layout, and character, and then input your own text. From there, you can choose a voice and a language that fits your audience and publish your video all from within the Reals platform. This way, you can create explainer videos for B2B marketing in just a few minutes and customize them to your liking.
With Hour One, the possibilities are endless. AI-generated videos using Reals can be used for virtually any business or industry, ranging from education to business, and even advertising or e-commerce. For B2B businesses, these videos are great to create content such as:
- Product walkthroughs
- Introduction videos
- Feature highlights
- Brand announcements
- Promotional videos
- Product tips
B2B Video Marketing Examples With Hour One
In the video above, Hour One demonstrates a B2B video marketing example of how a feature of its product is highlighted in a video. The AI-generated avatar walks viewers through the ins and outs of using Script Wizard, a feature of Hour One’s Reals. By using both AI-generated visuals and unique screenshots from the product itself, the video effectively explains the topic in a way that’s clear, concise, and engaging.
In this video, the focus is on sharing a walkthrough of a specific feature in Hour One’s AI video generator. This is an effective way of demonstrating how to use a product that complements the use of visual, step-by-step instructions with a voiceover and avatar. This explainer video uses a few very simple elements strategically to clearly inform users on how to use a product.
Embracing the Power of AI Video Generators
As a new technology that’s constantly evolving and improving, AI video generators offer brands the power to create fresh content without the constraints of time or budgets. Using this resource, businesses can shine a light on the products or services they want to feature in order to connect with potential clients.
Hour One’s AI video generator helps you get started quickly and easily so that you can strengthen your B2B video marketing strategy with relevant content. Try Hour One for free to see how simple it is to create your own explainer videos.
What are the key benefits of using explainer videos in B2B marketing?
Explainer videos can help increase brand awareness and establish relationships with potential customers by concisely communicating complex topics, establishing trust, and improving conversions.
How can B2B video marketing help improve conversions and sales?
B2B video marketing can attract qualified leads and serve to educate customers, making it easier for them to convert and build longer-term relationships with a company.
What elements should I include in a B2B video marketing strategy?
A B2B video should always include an effective message that resonates with your target audience in addition to a clear call-to-action that encourages engagement.
How can I create engaging and compelling video scripts for B2B explainer videos?
A script should be tailored to your target audience, employ storytelling to foster an emotional connection, and educate viewers. AI video generators like Hour One’s Video Wizard use AI to create an original script for your video based on your prompts.