Product Marketing Copywriter

Tel Aviv · Full-time · Senior

About The Position

As a fast growing B2B  SaaS software company, we look for an independent thinker and creative writer to create written content for product descriptions and briefs, blog content, white papers, case studies, e-newsletters, and other marketing assets. The Product Marketing Copywriter will be a natural & passionate storyteller with strong communication skills to write, edit, and publish content daily. This candidate will be an important part of our marketing and product team. We look for candidates who are self-motivated and consider themselves entrepreneurs within their own job function; they thrive in a fast-paced environment.

The Product Marketing Copywriter will interface and collaborate with all teams, including sales, marketing, product, client service, and any agencies we collaborate with to create compelling content that helps differentiate our product and value to our different customer segments. We are looking for a person who loves to be challenged every day; someone who thrives to deliver results by leveraging strong organization skills, communication skills, and project management skills.

You will work closely with our sales, product  and marketing teams and you will report directly to our strategic Marketing manager . You will bring high levels of energy, passion, tenacity, technical savvy, curiosity, and conscientiousness.

Responsibilities

  • You will produce high quality content for:
  1. Marketing Emails and Sales Cadences
  2. Website Content including frequent blog updates
  3. White papers, case studies, and eBooks
  4. Product briefs
  5. Press releases
  • Lead copy writing and editing efforts
  • Your role will involve supporting content marketing and email marketing programs this requires daily attention
  • Strong understanding of our brand guidelines and tone of voice that is incorporated into any content you produce
  • Juggle multiple assignments and work in a fast-paced, collaborative environment
  • Assist with editing and optimizing content for SEO purposes
  • Write and edit marketing and Product materials (e.g.: sales materials, marketing presentations, online product microcopy , etc.)
  • Act as copy editor for various marketing and sales team needs
  • Produce strategic creative solutions, develop concepts, and write copy for a variety of marketing projects
  • Collaborate with the Marketing Team to determine the conceptual and copy direction of branding and advertising initiatives
  • Collaborate cross functionally with all departments


Requirements

  • 4+ years of professional writing experience with a strong preference for 2+ years of marketing and/or product copywriting SaaS or other type of tech companies
  • Outstanding written skills, and proven ability to communicate and collaborate effectively with stakeholders at various organizational levels- Bring a minimum of 3 years of professional writing experience (clips and writing samples will be requested at initial interview) with at least 2 for SaaS and/or tech companies
  • Must have a minimum of a bachelor’s degree; Marketing, Communications or Journalism degrees preferred along with a high technical acumen
  • Email marketing experience, particularly with Hubspot
  • Think strategically and develop creative copy concepts
  • Possess excellent writing and editing skills with experience in CPG and/or online publishers; creative agency and brand campaign writing experience is highly desired
  • Familiarity with online publishing and can handle the content from creation to posting
  • Excellent project management skills
  • Ability to manage time and establish priorities while remaining flexible to respond to evolving demands
  • A seasoned creative leader and great storyteller
  • A master of grammar and can adapt to different tones/styles of writing
  • Are conscientious, detail-oriented, efficient and can multitask
  • Care about the performance & optimization of all of your content
  • Ability to turn around copy quickly without sacrificing quality of work

Preferred Qualifications:

  • Product Marketing, Content Marketing, and/or Brand Marketing Copywriting Experience strongly preferred
  • An MBA or J.D. is not mandatory but would be considered a strong plus


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